Facebook Ads Newsletter #8

How to create more effective fundraising campaigns, tips for photographing products, and the value of Facebook remarketing campaigns

Facebook ad campaigns aren’t always strictly about convincing people to buy a product. Sometimes the goal is different, whether that be brand awareness, newsletter signups, or asking people to donate to a cause.

There are also a number of strategies you can use to optimize your ads and target people. For example, remarketing is really growing in popularity and has proven to be an extremely effective method of advertising.

My point is, a good Facebook marketer doesn’t just focus on one type of campaign or strategy. They’re well-versed in all areas of advertising and continue to expand their knowledge in order to help them serve more customers.

Myself, I’m always eager to soak up new knowledge. You never know when that information will come in handy, and it could open the door for me to be able to help a new group of clients.

With that in mind, in this week’s newsletter we’re going to talk about creating more effective fundraising campaigns, how to photograph your products for Facebook, and why remarketing is such a valuable tool for advertisers.

How to Create Better Fundraising Campaigns

Ad campaigns for fundraisers and charities are a little different from ads for businesses. With business ads, you generally have something people want or need. You can offer them something that makes their life easier and/or better.

But with fundraisers, you’re asking people to donate out of the kindness of their heart. This isn’t to say there aren’t plenty of people willing to do that. In fact, according to a recent report people have raised over $5 billion through Facebook and Instagram campaigns. So it is possible, you just need to take a bit of a different approach.

Luckily, Facebook recently published a few tips to help you create more effective fundraisers. Here’s what they have to say:

  • Personal Connection: Why is this cause so important to you? Share your story and why you have a connection with this particular fundraiser. People will be more willing to donate if they hear how the issue is impacting real people.

  • Educate: Potential donors want to know what their money is going towards. Make sure to explain what donations will be used for and how contributions will help solve the issue in question.

  • Make it Visual: Videos and photos are a great way to illustrate your cause and why people should donate. You can also post images of donations at work so people can see exactly how they’ll be helping.

Not every campaign is for profit, and if you can master fundraising it will definitely prove to be a valuable skill for you. Keep these tips in mind the next time you’re trying to raise money on Facebook.

How to Photograph Your Products for Facebook Ads

Photos are so important when you’re selling online. It’s not like shopping in a store where customers can pick items up, inspect them, and try them out. They depend on pictures to tell them whether something is worth buying. So, if you’re imagery isn’t up to par your sales will suffer.

Luckily, it’s never been easier to take quality product photos. Virtually all smartphones are now equipped with amazing cameras that are able to capture stunning images. With the help of your phone, a few accessories, and some household items, you’ll be well on your way to snapping some awesome photos for your Facebook ads.

Here are a few tips:

  • Photograph in a Well-Lit Room: Lighting can make all the difference when it comes to photography. Natural light works great, so consider photographing near a window on a sunny day. If you find lighting is an issue you can always invest in a ring light or LED panel light. There are some affordable options available if you’re on a budget.

  • Use Different Backgrounds: Don’t just focus on the product. The background is part of the image too. Try photographing against different backdrops and surfaces. Experiment with different areas of your home and come up with something unique.

  • Use Props: It’s sometimes a good idea to include other items in your photos that relate to your product. For example, if you’re selling floral scented candles having a few flowers in the shot as well can add to the photo.

  • Show Your Product in Use: Showing your product being used by someone makes it easier for customers to envision themselves using it. This is why it’s always a good idea to include an action shot along with your product photos.

Your ads won’t go anywhere without great images, so use the suggestions above to produce photos that show your product in the best light.

The Value of Remarketing

Targeting is a key component of any successful Facebook ad campaign. So, wouldn’t it be nice to be able to target people you know are already interested in your products and services? Well, that’s essentially what remarketing lets you do.

With this strategy, you’re able to target people who have already visited your website or app. Maybe they’re a frequent customer, or maybe they’ve checked you out and are considering buying from you. 

In either case, you can target them with Facebook ads to drive more business. Setting up these campaigns in Facebook Ads Manager is relatively easy once you’ve installed a pixel.

Here are some key benefits of remarketing:

  • Remind people about your brand.

  • Encourage people who were looking at your products to return to your site and complete their purchase.

  • Improve the relevancy of your ads.

  • Increase conversions.

Here at 0Penny, we use remarketing quite a bit, and I can say first hand that it works. If you think this strategy would be a good fit for your next campaign I’d encourage you to give it a try.

Our Latest Case Study

Speaking of remarketing, that’s one of the tactics we used when working with a client to help them promote their music on Spotify. Here’s an excerpt from the case study:

Facebook ads are one of the best ways to spread the word about your music. Since Facebook keeps so much data on their users you can target your ads to your ideal listeners. For example, if your music is similar to another artist you can target their fans to help them discover your music.

Facebook offers a number of different objectives, including:

  • Traffic to your website or Spotify page.

  • Post engagement.

  • Video views.

You can also use Facebook to drive your Spotify listeners to your other platforms. Through the use of services like Pixel.me you can target people who listen to you on Spotify with Facebook ads. You can then use those ads to help them discover your website and other pages.

Check out the complete case study here: [insert link]

Thanks for checking out this week’s newsletter. We’ll be back soon with more Facebooks ads news and updates.

Prakhar & Travis