How to Create Retargeting Ads When You’re Selling on a Third-Party Site
Use these two strategies to retarget customers on any site.
There are a lot of people that click on your ads who never end up buying anything. However, that doesn’t mean they’re not interested in your products and services.
Maybe they got distracted before they could complete their purchase. Or maybe they just needed to think about it before following through. In these cases, wouldn’t it be nice if you follow up with them?
Well, with retargeting campaigns, you can. With this strategy, you can serve relevant ads to people who previously visited your site or viewed your content.
The only problem is, Facebook’s retargeting campaigns don’t work if you’re selling on a third-party site.
Luckily, 0Penny has developed a couple of tactics that allow third-party sellers to take advantage of this marketing tactic.
Are you interested in retargeting customers you send to third-party pages? Keep reading to find out how.
The Problem for Third-Party Sellers
There are two types of people who traditionally haven’t been able to take advantage of retargeting ads:
Those who sell products on marketplaces like Amazon, eBay, and Etsy.
Those who promote affiliate offers and direct people to a third-party landing page.
This is because Facebook’s retargeting ads require you to place a pixel on the landing page you’re directing people to. If you don’t own the page there’s no way for you to install the pixel.
Then there’s also the issue of Apple’s most recent iOS update, which limits the number of people you can track through Facebook’s retargeting ads.
Luckily, there are two ways to get around these issues.
How to Set Up a Retargeting Campaign for Third-Party Sellers
Use these two strategies to create a retargeting campaign, even if you’re directing people to a third-party page.
Create Custom Audiences Based on Video Engagement
Facebook allows you to create a custom audience based on those who have engaged with your videos. This means you can retarget people who have watched your videos on Facebook, rather than retargeting people who visited your website.
When you’re building your ads click “Create Audience” and select “Custom Audience.” Then select “Engagement” and click “Video.” Next, you’ll have a few different options around what type of engagement you want to target. We recommend choosing “People who viewed at least 10 seconds of your video.”
Finally, Facebook will let you choose the videos you want to build your campaign around. You can also choose how long after someone watches your video they can still be retargeted.
Use Tools Like Pixelme
Pixelme is a URL shortener that allows you to embed tracking pixels into your links. This means that if you use a Pixelme link in your ads you don’t have to install any pixels on your landing page. Instead, you can simply retarget anyone who clicks on your links.
The great thing about Pixelme is it’s designed specifically for those who sell on third-party sites. They understand how powerful retargeting can be and have created a tool to allow sellers to take advantage of it no matter what site they’re selling on.
There are also a number of other tools that offer a similar service. These are:
All of these work well. However, here at 0Penny we use Pixelme and have had great success with it. So, if you’re going to choose a tool for your own ads that’s the one we recommend.
Why It’s Worth It to Set Up Retargeting Campaigns
While the strategies above are effective they do have their shortcomings. First and foremost, you can only retarget higher funnel events, like video views and link clicks. You aren’t able to specifically target people who abandoned their cart or a sign-up form.
So you might be wondering, is it even worth creating a retargeting campaign if you sell on a third-party site?
Yes, it absolutely is.
Only 2% of web traffic converts the first time they visit a page, but conversion rates increase for return visits. This is why it’s so important to retarget people and bring them back to your page. In the end, some retargeting is better than none at all.
Sure, there are other methods for retargeting customers who visit a third-party page, but they’re far more technical and complicated. In my opinion, they’re just not worth it. The strategies above are your best bet to retarget your traffic.
Another Method for Retargeting
As I just mentioned, there are other ways for you to retarget your customers. One of those is by placing your retargeting pixel inside of an iFrame on the page you’re directing traffic to.
However, this requires some pretty advanced knowledge of both HTML and CSS. Unless you have experience with coding you’ll either need to hire someone to do it for you or learn how to do it yourself.
Why Retargeting is Important
Retargeting ads are one of the best tools you have at your disposal. In fact, people who are served retargeting ads are 70% more likely to convert.
They also help with brand awareness. The more people see your ads the more they’ll remember you. Maybe they don’t buy something the first time they’re exposed to you. But the more of your ads they see the better chance there is that they eventually buy something from you.
This just proves that if you’re not retargeting your leads you’re missing out on a massive marketing opportunity.
Let The Experts Set Up Your Campaign For You
As you can see, retargeting ads are a great way to get new customers. But setting these campaigns up correctly can be complicated. If you want to take advantage of this advanced tactic but don’t have the time to create the campaign up yourself 0Penny is here to help.
Our team of Facebook Ads experts has run hundreds of retargeting ads before. We’ll set up your campaign and optimize it after it’s launched to get you the best results.
Best of all, our prices are below the industry average, making our services extremely cost-effective.
Create Your Campaign Now
Ready to start your retargeting campaign? Contact us today to get the process started.